Back in January 2016, Ricardo Marvão, Co-founder and Head of Global Resources at Beta-i, had an idea. He felt that startups in Lisbon needed advanced knowledge on crucial topics to better develop their businesses. But, at the same time, they were struggling to get it in Portugal, as the Portuguese startup ecosystem is still young [...]
If there’s one thing that I’m passionate about is marketing. Telling great stories and creating real relationships with people, is really the reason why I get out of bed every morning (after a couple of snoozes I must admit, I’m just not a morning person). So, when I found out that David Alston, who was [...]
If you’re busy getting everything ready to launch your own startup you probably haven’t had the time to think things through and set a marketing plan for your pre-launch. It can be quite daunting, we know, but even though it’s not rocket science, it should definitely be part of your to do list before launching [...]
Media Coverage is always appealing but are you doing it the right way? Much like Snow White's shining apple, Startup PR can also harm you when poorly-planned.
If you think that this is something you’d love to do, send your CV and a brief outline of how you envisage yourself in this role.
All startups struggle with PR. When you build your own business, you just want to get it out there in the press, but PR is not as simple as it seems. You usually start with the general press release because, apparently, that’s all it takes. You then, forward it to the hundreds of press contacts [...]
To say content is evolving would be an understatement. As technology is making it not only possible, but easy to stay connected with the world 24/7, everyone can now be a content creator, anytime, anywhere. The results have been nothing short of spectacular: around 2 billion photos are shared everyday, and growing fast. So the challenge becomes: How can [...]