28 09, 2016

How to Define Your Ideal Customer Profile and Go-To-Market Strategy

September 28th, 2016|Beta-i, Business, Marketing, News|

Back in January 2016, Ricardo Marvão, Co-founder and Head of Global Resources at Beta-i, had an idea. He felt that startups in Lisbon needed advanced knowledge on crucial topics to better develop their businesses. But, at the same time, they were struggling to get it in Portugal, as the Portuguese startup ecosystem is still young [...]

18 05, 2016

“Marketing is the company, not the technology”

May 18th, 2016|Beta-i, Marketing|

If there’s one thing that I’m passionate about is marketing. Telling great stories and creating real relationships with people, is really the reason why I get out of bed every morning (after a couple of snoozes I must admit, I’m just not a morning person). So, when I found out that David Alston, who was [...]

27 04, 2016

9 steps to successfully launch your product

April 27th, 2016|Beta-i, Beta-start, Lisbon Challenge, Marketing|

If you’re busy getting everything ready to launch your own startup you probably haven’t had the time to think things through and set a marketing plan for your pre-launch. It can be quite daunting, we know, but even though it’s not rocket science, it should definitely be part of your to do list before launching [...]

13 04, 2016

Struggling with Media Coverage? Time to Master Startup PR

April 13th, 2016|Beta-i, Lisbon Challenge, Marketing|

Media Coverage is always appealing but are you doing it the right way? Much like Snow White's shining apple, Startup PR can also harm you when poorly-planned.

8 04, 2016

New Opportunity: Head of Marketing & Communications at Beta-i

April 8th, 2016|Beta-i, Marketing, News|

If you think that this is something you’d love to do, send your CV and a brief outline of how you envisage yourself in this role.

10 02, 2016

The 6 Rules of PR for Startups

February 10th, 2016|Lisbon Challenge, Marketing|

All startups struggle with PR. When you build your own business, you just want to get it out there in the press, but PR is not as simple as it seems. You usually start with the general press release because, apparently, that’s all it takes. You then, forward it to the hundreds of press contacts [...]

3 06, 2015

Storyo and The Future of Content

June 3rd, 2015|LIS, Marketing|

To say content is evolving would be an understatement. As technology is making it not only possible, but easy to stay connected with the world 24/7, everyone can now be a content creator, anytime, anywhere. The results have been nothing short of spectacular: around 2 billion photos are shared everyday, and growing fast. So the challenge becomes: How can [...]